In the main room install the following:
2 x CAT5E or 6 for HDMI
1 x CAT5E for Internet or other use
1 x telephone (maybe 2)
8 x WF100 - with 4 coaxial cables going to two opposite corners of the room from the Loft (or wherever your central point will be). I say 4 because you'll typically need two for Sky+HD or a Freesat PVR plus a return feed to a distribution amplifier to send signals to other rooms, plus a Freeview aerial drop-lead. I suggest duplication because wherever your spouse puts the furniture, she will change her mind after 12 months!
You may not need all this but it's a good selling point should you sell the house.
Spare telephone or Ethernet wires can be used for an intercom or doorbell, or you might install twin flex in addition.
Other rooms can be scaled down a bit, dependent on usage, but I'd still suggest a minimum of 2 x WF100 coax. Actually, for short runs (10m) you can get away with the thin WF65 but it's more easily kinked and has higher losses.
You might feel that WiFi will do some of the jobs but you can't rely on it.
On NO ACCOUNT run signal cables close to mains power cables! You might get away with it but there are safety considerations as well as the possibility of interference. Separate conduits are better.
You might also want to think about running several loudspeaker cables across rooms to cope with surround-sound AND spouse's furniture-shifting whims.
Finally, be sure to draw a plan of the position of all cable runs.
Various eBooks available to assist with planning:
http://www.The-Cool-Book-Shop.co.uk