bernardgreen has skipped ahead to where I was going to go with this. Your aerial is most likely picking up a second signal from another transmitter on the same channel (ch50) as your BBC reception from Winterhill. The transmitter up in Durham at Pontop Pike is the closest I can think of that would fit the bill.
winston1 is correct when he says that the number of elements of your aerial has been overstated. Don't worry, it's widespread. It's this idea that a bigger number is somehow better; complete horse-crap of course, but it doesn't stop the marketing departments playing these games.
The world and his dog has tried to cash in on selling aerials, and the wideband high gain seemed to be the "fits all" solution for anyone looking for an easy solution. After all, who wouldn't want an aerial the covers a really wide band and that seems to offer lots of gain, right? For lots of the UK this isn't a great aerial type. What's not made clear unless you do some research in to aerials is that this type is only "high gain" at the upper end of the frequency range.
Ironically Winterhill is actually one of the few transmitters in the UK where this type of aerial used to be a good fit. I say 'used to be' because since the Government decided to sell of chunks of the TV transmission space to mobile phone operators for obscene piles of cash we've all had to endure what feels like endless rounds of retunes as the frequency distribution gets shuffled down the range and away from where 90% of the house aerials work best that are fitted to the homes in your area. Therefore the wideband high gain aerial is no longer the aerial of choice for the Winterhill transmitter.
The other thing you find out about aerials if you start to study the topic is that they don't just pick up what they're pointing at. They also pick up from behind, and that's not good. The amount this happens varies with the aerial type. No prizes for guessing which aerials don't do so well in rejecting transmissions from behind.
Finally, cable quality is important. The best cable isn't expensive, and it works out a hell of a lot cheaper than the budget stuff if it does a better job, lasts longer, and you don't end up having to replace it prematurely. The good stuff is Webro WF100. Acceptable alternatives are Triax TX100 and Labgear PF100. These are good because they're an all copper cable (no plastic mylar or cheaper aluminium or copper coated steel - CCS) and they get more of the aerial signal to the receiver because they have lower losses. The copper shielding (braid and metal foil) is much better at dealing with signal interference too. Bad cable (the stuff to avoid) is RG6, RG59 or anything sold as "low loss coax" but without any kind of technical detail.
RG6 is often used by aerial installers looking to cut corners. It works out at roughly 18 pence per metre for a 100m roll. The same roll length in WF/TX/PF100 gives a price of around 40p/metre. Since the typical downlead from the aerial on the roof to the lounge TV requires about 15m of coax then the difference in price for that run is £3.30.... i.e. peanuts in the grand scheme of things.
From experience out in the field sorting out people's aerial problems, I see three main problems with RG6. First, being a steel core with just a flash of copper for anti-corrosion the cable has a higher resistance so less of the signal makes it down to the receiver from the aerial. Second, the outer jacket is loose and it tends to go brittle due to UV and weathering quicker than with good cable. Third, when water does get in to the cable I've seen the aluminium shield braid disintegrate. This can cause intermittent signal loss.
It's not all bad news. The fact that you're still getting the BBC HD channels is good. They're at the bottom end of the frequency range where your aerial doesn't work that efficiently, so that means there's enough signal strength in your area that you can use a Log Periodic aerial.
What I would suggest is a change of aerial to one that is less prone to picking up from the Durham transmitter which is in the opposite direction to Winterhill. Buy a Group T Log Periodic aerial. It covers the whole channel band from c21 to c60. If your cable isn't all copper (WF100 or equivalent) then change that too. The aerial and cable should come in at less than £40.