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HOME SECURITY: New survey shows householders prepared to spend to secure their homes.
IN BRIEF: A new survey conducted by the Alliance & Leicester highlights the increasing potential of the domestic security market. It demonstrates householders have a growing appetite for sophisticated security measures including monitored security alarms and CCTV
Householders are prepared to spend considerable sums of money on security measures to protect their homes – up to as much as £8,500 per home – according to a new survey conducted by the Alliance & Leicester.
The report highlights the growing potential for monitored alarm systems at domestic premises. According to the survey, in order to feel safe, more than two out of three people said they would now consider investing in a monitored alarm system, capable of generating a police response.
Surprisingly, rather than being the view of more affluent homeowners, this finding represents the views of the average UK householder. The survey, conducted this October on behalf of the Alliance & Leicester by YouGov, is representative of the views of all UK adults.
The increased interest in monitored alarms by homeowners is likely to be due to the growing realisation that ‘bells-only’ alarms will not deliver police response, and also due to increasing levels of fear of crime (supported by the results of the latest Home Office Crime Statistics - see separate story elsewhere this issue).
Householders’ enthusiasm for home security measures does not stop with alarm systems, either, according to the Alliance & Leicester survey. Half of those surveyed (52%) would consider spending on a CCTV system that overlooks doors, windows and the property’s boundaries, while a similar number (53%) would invest in motion sensor security lights. One in three (32%) would like a private security firm to patrol their neighbourhood.
“Although CCTV and alarm systems may not stop a house being targeted, they both present a very visible deterrent, even to the most experienced and expert burglar,” he adds.
The YouGov survey polled the views of 1,972 adults. The figures were subsequently weighted to be representative of all Great Britain adults aged 18-plus.