by aiming these false stories at people who'd been identified, for example as anti-foreigner (but preventing the ads being generally seen) the campaigners were able to trigger support from minorities and extremists without being exposed to the general public as liars and racists.
Interesting to find out, but two years too late.
Ads that were quite simply lies
and also managed to include a false and misleading impression to frighten the racists
Other ads were targeted at, for example, animal lovers, with some vague and unsubstantiated smear
Or a vague ad targeted at tea-drinking pensioners that's pure nonsense.
https://www.bbc.co.uk/news/uk-politics-44966969
They also managed to harvest thousands of people's contact details by underhand means
"The odds of winning the contest - which Vote Leave funded through an insurance policy - were calculated at one in 5,000,000,000,000,000,000,000.
It was described by one Vote Leave insider at the time as a potential "game changer" because it would allow it to gather the contact details of thousands of potential voters, many of whom would not normally be interested in the referendum."
https://www.bbc.co.uk/news/uk-politics-44966969
"The official Vote Leave campaign spent more than £2.7m on targeting ads at specific groups of people on Facebook - helping it to win the 2016 EU referendum.
The US social media giant has now released these ads to a committee of MPs investigating fake news - meaning everyone, not just those they were originally aimed at, can now see them."
"The 120 pages of documents appear to back up the findings of the Electoral Commission, which ruled last week that Vote Leave broke electoral law by working jointly with another campaign, BeLeave - something denied by both groups."
Interesting to find out, but two years too late.
Ads that were quite simply lies
and also managed to include a false and misleading impression to frighten the racists
Other ads were targeted at, for example, animal lovers, with some vague and unsubstantiated smear
Or a vague ad targeted at tea-drinking pensioners that's pure nonsense.
https://www.bbc.co.uk/news/uk-politics-44966969
They also managed to harvest thousands of people's contact details by underhand means
"The odds of winning the contest - which Vote Leave funded through an insurance policy - were calculated at one in 5,000,000,000,000,000,000,000.
It was described by one Vote Leave insider at the time as a potential "game changer" because it would allow it to gather the contact details of thousands of potential voters, many of whom would not normally be interested in the referendum."
https://www.bbc.co.uk/news/uk-politics-44966969
"The official Vote Leave campaign spent more than £2.7m on targeting ads at specific groups of people on Facebook - helping it to win the 2016 EU referendum.
The US social media giant has now released these ads to a committee of MPs investigating fake news - meaning everyone, not just those they were originally aimed at, can now see them."
"The 120 pages of documents appear to back up the findings of the Electoral Commission, which ruled last week that Vote Leave broke electoral law by working jointly with another campaign, BeLeave - something denied by both groups."
