Thanks, I suppose I did not ask the question too well.
What I meant to say is MUST I use Masonry (exterior) paint or can I use "normal" emulsion presumably having treated the wall with somethiing like PVA????
got some el'CheapO white stuff from B&Q to prime the bricks (couple of coats) then some proper thick stuff over that - jobs a good un' as far as i'm concerned - been like that for a year or so and no flaking Etc....
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