The sales person may well believe what they're telling you, but that's not the same thing as saying their information is correct.
The world of Hi-Fi cables is full of technobabble. It's easy to get swamped by it. In the forty-odd years I've been involved with Hi-Fi, AV and aerial systems I've found very few manufacturers and their agents who can back up their claims with some solid science. That's what lead me to do a lot of my own research; I'd be sat opposite a rep who would give me the company line on why this or that cable was better, but they couldn't give me anything technical to justify their views.
I've had a look at the sales blurb for that Black Labs cable. A lot of it falls in to the same trap. There's stuff they make claims for such as the long crystal stuff that's almost impossible for the average customer to prove or disprove. Other stuff is technobabble. For example, the
cold welded connections; it's a fancy way of saying a crimp connection. Another one is
air-filled foamed-polyethylene insulation. Yeah, my aerial cable has the same stuff.
There's one thing where I really do thing they go too far. That's this idea of a "
Unique grounding cable"
This is going to get a little technical, so my apologies, but it's important. They're selling this as a special feature, but IMO it's a con. Their idea is that this special little connection will miraculously cure subwoofer hum. Here's where I think they're trying to pull the wool over your eyes.
Signal cables using RCA phono plugs have two connections: the centre pin (signal), and the outer ring which is both the return feed and the grounding connection. A ground is like a soakaway for the interference energy captured by the cable's shielding. In a previous post I mentioned how foil shields are good at blocking very high frequency interference, but that a foil is also a very poor conductor. That means the energy is trapped. It can't drain away to the ground because the foil shield is very high resistance. Cables with a foil shield need some low resistance wiring as well to act as the drain. With aerial cable its a braid that looks like fishnet stockings cross weaving. That's actually quite good because the braid acts as both a low frequency shield and as a drain for the energy to ground it. A cheaper alternative is a simple single core wire running the length of the cable.
The drain wire serves just a single purpose. It helps move the energy to ground, but it doesn't have any low frequency shielding properties.
In a cheap cable with a foil shield and with a drain wire, both will be connected to the RCA phono plug's outer ring. The ring of the RCA socket on the sub and the amp is connected to each item's metal chassis. There's no need for any additional ground connections.
What AudioQuest appear to have done is keep the foil shield and the drain wire separate. The result is that any purchaser with cable-induced hum before they bough the fancy cable will still experience the same problem until they connect the magic fly leads. Without realising it, they'll have enabled the lead to drain the stored energy properly. How it will appear though is that these little connections "did the trick". It's really just smoke and mirrors.
Hum in subs comes from one of 3 places generally. The first is bad shielding in a cable. Next, its something called a ground loop; this is where there's a relative difference in the earthing level of the mains sockets that the amp and sub are connected to. Finally, you get hum if the sub is a poorer design or broken.
Any properly designed audio cable with good shielding will do a first rate job of grounding the energy to the chassis of the amp without the need for fancy little fly leads.
Honestly, I wouldn't bother messing around or wasting any more time on other sub leads. Just get that one I linked to in the previous post.
A 4m version is under £27 delivered. A 5m version can't be much more. Message the seller. Get a price, order it and do the job with the best sub lead you'll ever buy and way cheaper than the AudioQuest product.
I pinched an image from when they were listed on Ebay.
Edit to add: The 5m version here with reviews
5m Super-thin 'hum killer' install 75 Ohm subwoofer: Amazon.co.uk: Electronics