we are experiencing the above after painting newly plastered and skimmed block internal walls which seem and are smooth before applying first coat of emulsion. we have let them dry out and they are very light pink but if you apply white emulsion ridges appear ! this has not happened on stud partitions or ceiling or upstairs only down stairs . it also more apparent on walls with good sunlight exposure. Is it a reaction with the light plaster and paint which is Jewson contract matt emulsion