The support is also of a very high standard. Franchisees are assigned a business consultant, who will offer advice and support. Head office teams are also there for any other help - franchisees can pick up the phone to ask a question on any problem in any field that they might have, and will receive comprehensive help. "If you want to pick their brains about anything, they are there at the end of the phone," says Mr Constantinou. "You can do your own thing, but with the support of a universally regarded brand. McDonald's is a brilliant company to work with because of that and the dedication it shows to its franchisees."
That dedication is also shown in other forms of support that it offers its franchisees. Regular communications meetings and sessions are held for feedback, news and assistance. Another strong selling point is that each franchisee gets a say in how the UK McDonald's is run via representatives on the National Leadership Group.