That's a 'requirement' that the manufacturer is attempting to impose. There is no regulation which requires it.How about on a 40A shower circuit? My shower manual states to have accessable DP isolation, but like you say the CU main switch would provide that.
However, again, although isolation can be achieved at the CU, and given that showers are commonly quite a distance from the CU, there's something to be said for having something close to the shower which can be used as an 'emergency switch' (although I would think that it's probably extremely unlikley that such would ever be needed).
Kind Regards, John