OK, so let's set aside fan heaters for the moment, lest someone start pointing out that the fan motor uses electrical energy and isn't a dedicated source of heat (hence a 2kw fan heater might only produce 1.95 kw of heat from every 2kw of electricity consumed), and consider a convector heater instead - a big heater element in an empty metal box, that convects warm air out the top:
http://www.argos.co.uk/product/4152181
Suppose my £20 convector and your £200 dimplex panel rad consume 2kw of electricity and emit 2kw of heated air - this is essentially BAS's contention that they're 100% efficient. The room is warmed to the same degree because the same amount of heated air has been added to it...
On what basis do you assert that your 2kw Dimplex heater heats the room better than my convector heater?