I don't know why anyone would want to run a business with a turnover of £100k. Wouldn't you make more money if you reduced it to £85k and deregistered for VAT? You'll be currently handing 17% of your profits straight to the government.
All unless you have some complicated VAT arrangements of course, which is possible with some animal foods but not normally pet food.
Every means of selling costs something. But credit card fees seem very hefty, and the government seem to be going out of their way to make it as hidden as possible.
I kinda get your point... but it would have been 20% not 17% and the 20% would have been on sales, not profits. We got to claim back the VAT on the 8 box loads of Jiffy bags that were delivered at 4.30 AM every two weeks and the bottles we purchased to pour the products in to.
Our local printer was happy to invoice some of our labels as being "as being promotional items", that means that he didn't charge us VAT. TBH, we could have claimed it back, but it did help our cash flow.
When we first started trading, we knew we would be under the VAT threshold, but our initial products were imported from the USA, so we had to self register as VAT registered to get the products in to begin with.