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that's a very poor analogy.Same thing as sofas from the same manufacturer.
Identical look, but one costs 3 times as much and has a different name.
So the fools buy the cheap one and claim is the same sofa...
Until they sit onto the more expensive one...
Which incidentally weighs twice as much...
But "it's the same sofa"
a more accurate 1 would be supermarkets, let's say tesco, Sainsbury and waitrose. For various reasons people tend to prefer 1 for their own reasons. Layout, convenience, habit or of course deciding 1 is better quality.
but let's go shopping for a jam sandwich. The bread (platrform), butter (components) stay the same, just a different price. The jam however give us the choice. Cheap and cheerful, through midrange, right up to select conserve.
nobody is saying 1 is better than the other, it's taste (marketing), but the differences aren't as much as often claimed.
once the shopping is at home and unpacked, nobody can tell where the bread and butter came from, but they might ask about the jam