It is really just an extended warranty - not an insurance policy, so it does actually mirror the manufacturer's warranty, just for longer. I'm not convinced about the mishap though. What you posted clearly says 'if your tv suffers a mishap, we'll fix it'. I'd be pursuing them on that.
I took them on a few years back over a super-dooper LG washing machine that had a drum with 'no bearing'. The sales bullsh1t made much of the fact that not having a bearing meant it was super quiet (which it was, until the bearing wore out) and the bearing couldn't wear out. The thing cost a fortune and, who'd have thought it, about 18 months later the bearing went. I remember the bloke giving me the old 'oh no. sorry but the warranty ran out 6 months ago'. I told him I wasn't interested in their voluntary warranty. I said, if you think I'm paying three times the going rate for a washing machine with a special 'no bearing' feature, only for the bearing to go on it in 18 moths you've got the wrong person. It took 12 months and court proceedings but I got my money back.
I took them on a few years back over a super-dooper LG washing machine that had a drum with 'no bearing'. The sales bullsh1t made much of the fact that not having a bearing meant it was super quiet (which it was, until the bearing wore out) and the bearing couldn't wear out. The thing cost a fortune and, who'd have thought it, about 18 months later the bearing went. I remember the bloke giving me the old 'oh no. sorry but the warranty ran out 6 months ago'. I told him I wasn't interested in their voluntary warranty. I said, if you think I'm paying three times the going rate for a washing machine with a special 'no bearing' feature, only for the bearing to go on it in 18 moths you've got the wrong person. It took 12 months and court proceedings but I got my money back.