As I've said a number of times recently, the benefit of E7 (which I have, even though I do not have storage heaters) is sinking fast. ... I suspect that the benefit is going to continue to reduce (and may even 'reverse {cheaper electricity during daylight hours!} if large-scale EV take-up ever happens) ..
E7 as a fixed time tariff is probably on the way out, but storage heating if properly implemented is very useful as part of a smart grid as it's a big load that can be switched on and off with neglible inconvenience to end users. As gas boilers aren't supposed to be fitted after a few more years there's have to be some way of making sure that electric heating doesn't use the most expensive peak-demand power.