From experience chaps... back in the 'day', when graphic designers were actually able to communicate with the client directly and the design realisation was truly audience focused, the results were pretty good and great brands were established through great identities.
With today's, multi-layered, management practices, we tend to end up with a Camel, when a horse was called for!
With today's, multi-layered, management practices, we tend to end up with a Camel, when a horse was called for!