In most other circumstances with a noisy 4 series you'd certainly be right, however heating a thermal store is like heating a massive LLH, so the water flow rate through the heat exchanger "should" be completely unimpeded, which is where a lot of noise issues on these boilers come from (typically 30/38kw versions fitted to restrictive circuits with small pumps) But an 18kw on a Store should not suffer from noise due to the output, it will likely be a slowing pump/debris collecting in the heat exchanger or probably mixture of both.
I'm guessing the pump your relating to is the pump in the boiler abs not the 2 at the tank.