Superstore chains are no angels though. I briefly did some weekend work as a Baker, (my brother was the manager there). We did Hot Bread all day. Directly opposite in the shopping centre was a superstore (I think it was "International"). Our bakery was offered a contract to start supplying the superstore with bread at a Loss!
When the offer was turned down, they started getting their bread from "Bartons", just up the road (still at a loss). The then sold it on at a loss themselves. After about a year of this, guess what. Both the Bartons branch and the Bakery that I was working for were gone. International then stopped selling hot bread, and resumed business as usual (selling thier prepackaged cardboard stuff).
When the offer was turned down, they started getting their bread from "Bartons", just up the road (still at a loss). The then sold it on at a loss themselves. After about a year of this, guess what. Both the Bartons branch and the Bakery that I was working for were gone. International then stopped selling hot bread, and resumed business as usual (selling thier prepackaged cardboard stuff).