The only real competition is with Virgin, mobile and the newer fibre companies.
Then why is Virgin so very expensive?
I have a gigabit connection to the other end of my bungalow that's longer than many people's phone lines.
Really???? I suspect you are making it up.
I know how much it cost to install, it was about £30 upfront with absolutely no ongoing costs or maintenance.
Mine cost me just a few pence for the cable, and a bit of spare time.