OK it was simple up to now,
In Sweden ( I think ) phone dials have number in the opposite direction to the UK dial. This is a headache for engineers where the number is the inverse of the number of pulses sent.
Another country has 0123456789 where 0 send one pulse, 1 sends 2 pulses.
The introduction of DTMF ( Dual Tone Multi Frequency ) dialing did rationalise things a lot. No longer did 10 from the phone mean the number zero.