I hold a personal licence and am told that alcohol consumption has increased a lot since I were young because (1) people have more disposable income (2) alcohol prices have risen slower than incomes (3) it is more socially acceptable (within their peer group) for young people and especially young women to get absolutely plasteredI've tried to find statistical information to see consumption per head of population over the years but can't.
see for example http://www.alcoholconcern.org.uk/ta...tions-resources/resources/key-stats-and-facts