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Doggit
Sorry Robbo, but looking at the puddling, the compacted top, and everything else, you need a either a major rework, or to Turf it, but even if you were to turf it, you'd still get the drainage problems. It's more than likely that because of the puddling, that you've killed the seeds, but as you need to water them to get them to grow, you're on a hiding to nothing. If you didn't have the drainage issues, then the water would have soaked in, and the seeds would have grown. But without a bit of deep digging, you don't know why the soil isn't draining properly. There could be clay underneath, or it might just be a crap soil issue that needs more compost or vegetable matter in it; or you might even need drainage pipes in the soil down about 18".