I do believe that LED bulbs last far longer when they are 12v and not 230v, as they operate on 12V anyhow. Is that so?
No it is not so
A LED lamp has a a power convertor and an LED element that converts electrical energy into light.
The power convertor has to control the
current that passes through the LED element and not the voltage. The voltage that appears across the element when current flows through it is determined by the type of LED element ( V f or V forward ) LED elements producing white light create a voltage typically about 3 to 4 volts.
The life of the LED element is longest when the current put through it is constant and less than the maximum continuous current the element is rated at.
Some power convertors in lamps produce a constant current and the LED elements these lamps will last longest.
Some produce pulses of current that are higher than the maximum continuous current but average ut to be less than the maximum continuous current. The LED elements driven by this type of convertor will have a shorter life span.
The wrose type of convertors apply a voltage to the LED element that is very slightly above the LED V f voltage and depend on stray resistance in the element to control the current. These elements will have a shirt life if the voltage supplied is too high.
So it doesn't really matter if the lamp is 230 v or 12 volt. It is the qualiity and design of the power convertor that matters.
Many short life Christmas decoration LED light strings that run directly from a 3 volt battery ( 2 AA cells ) use LED elements with a resistive layer built into the element intentionally to control the current when 3 volts is applied.