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"We know that efflorescence is a fine, white, powdery deposit of water-soluble salts left on the surface of masonry as the water evaporates. These efflorescent salt deposits tend to appear at the worst times, usually about a month after the building is constructed, and sometimes as long as a year after completion."
http://www.masonryinstitute.org/pdf/612.pdf
http://www.masonryinstitute.org/pdf/612.pdf