It would help if you explained exactly what the builder has been commissioned to do and if this is a proper conversion going through the required approvals, or if your mate has just asked for a bargain basement job and is getting what he has asked for.
It's easy to nit-pick pictures, but I'd like to know the background.
The builder was told to convert the loft into a spare room that could be used occasionally.
The builder should have advised my mate that he needs approval etc. Im not sure if every kind of loft conversion needs approval, but as the builder has cut purlins etc it should have been obvious to him and he should have said something.
I have posted the pics up just to see if the builder is doing things right, or if things will start sagging one day.
I think the builder might have convinced him that he did not need approval.