- Joined
- 26 Jan 2011
- Messages
- 33
- Reaction score
- 3
- Country
In the end, you simply cannot beat referrals.
Half the time advertising just brings in clueless customers to don't have the savvy to remember building work done within their own circle of friends.
Its fine for the lower end of the work scale(no offence) but for decent stuff that people are prepared to pay the going rate for, I think there are better ways.
One thing that we used to do was make sure that you leave plenty, and I mean plenty, of your business cards (and I don't mean the cheap ones you printed yourself) or better still have a proper A4 leaflet printed up with an introduction, loads of photos of your work, customer testimonials that generally just say how blooming brilliant you really are.
Leave them with a satisfied customer, tell them to take them to work, social circle, heck even the pub.
Referrals work on so many levels, we found that we could even put up our prices and aim for really good quality work, how? Simple, person B isn't going to say no to you, when he knows that person A, (a neighbour say) who referred you, payed your fair but quality rates.
You may well need to advertise to get you started (I did, one advert, 25 years ago, none since!), but make the advert an "hey, I am new, I am good and I am starting up right now, call us" rather than just the standard "free quotes, discounts for OAPS, call us" stuff that really should be left for the bottom feeders (no offence).
Just a thought.......
Half the time advertising just brings in clueless customers to don't have the savvy to remember building work done within their own circle of friends.
Its fine for the lower end of the work scale(no offence) but for decent stuff that people are prepared to pay the going rate for, I think there are better ways.
One thing that we used to do was make sure that you leave plenty, and I mean plenty, of your business cards (and I don't mean the cheap ones you printed yourself) or better still have a proper A4 leaflet printed up with an introduction, loads of photos of your work, customer testimonials that generally just say how blooming brilliant you really are.
Leave them with a satisfied customer, tell them to take them to work, social circle, heck even the pub.
Referrals work on so many levels, we found that we could even put up our prices and aim for really good quality work, how? Simple, person B isn't going to say no to you, when he knows that person A, (a neighbour say) who referred you, payed your fair but quality rates.
You may well need to advertise to get you started (I did, one advert, 25 years ago, none since!), but make the advert an "hey, I am new, I am good and I am starting up right now, call us" rather than just the standard "free quotes, discounts for OAPS, call us" stuff that really should be left for the bottom feeders (no offence).
Just a thought.......