It isn't.
The Amazon one is a V-Com dimmer, which is specifically intended for use with LED drivers that require leading edge triac control. Typically used for installations where the LED driver is a separate item and powers several individual LEDs in a fixture, or LED tape. They are also available in much higher power ratings for larger installations.
It will work with some LED lamps, but not others - and as individual LED lamps rarely specify what kind of dimmer they require, it's entirely random whether a particular lamp will work properly or not.
This one:
https://www.screwfix.com/p/varilight-v-pro-1-gang-2-way-led-dimmer-switch-white/94816 is a V-Pro, which can be configured to work properly with pretty much any LED lamp.
The Sylvania lamp is 7 watts, compared to the 105 watt halogen effort. 15 times less electricity used.
Things are not cheap if you have to buy several and return most of them.