depends on where the unit draws its air intake from, you can use a dust filter at the air intake point if you want, I have.Do these not get bunged up with dust?
Are they noisy?
Do they push dust and fluff around the kitchen?
Can they be integrated with your normal heating controls or are they independent?
Are they reliable and easy to maintain?
Are they better as a booster rather than a sole heat source?
Interesting idea though.
as for controls most have an on/off switch and a thermostat on the facia, when switched on the fan wont operate untill the heat matrix has reached whatever temp you have set it to, so if the boiler isnt running the plinth heater fan wont come on until the heating does.
as for noise some have a modulating fan, some have a fixed speed fan (usually low and high ) selected on the front panel, the modulating ones are pretty quiet.
much more efficient than a radiator, as already said downside is the dog he loves it and lays in front of it, defeating the whole concept