I was reading the Metro newspaper on the train in this morning and one of the biggest reasons many people go for when choosing a holiday destination nowdays is not sunshine, culture or even cheap beer. It’s something called 'instagramability' and the average 30 year old takes 2500 photos when on holiday and if each one takes 10 seconds, they reckon they spend 7 hours of their holiday taking pictures to put online to show others what a fabulous life they have.