I remember, proudly pointing out to one of my friends very shortly before Christmas that our telly had been going strong for 17 years, then in front of our very eyes, the picture all shot off to one side with a slightly electrical whiff coming from the back
I wouldn't say that expecting a modern TV to last 10 years was "absurd", maybe optimistic.
But wrt to the SoGA, I managed to get a new dishwasher off Whirlpool after our original one kept breaking down, which to give them their due they kept fixing, and re-issuing another guarantee, however eventually it broke down some 13 months after its last problem, then Whirlpool stated that it was out of it guarantee.
When the history of said machine was pointed out, and mutterings made about the SoGA, they promptly took the old one away, and installed a new top of the ranger dishwasher at no cost.
The new one is still going fine despite the build quality of the machine.