I know there's a thread open on Sport Relief already but this is rather different. On Radio Newcastle yesterday morning I heard the news reader/disc jockey/presenter person bragging about how her children went to bed traumatised after watching Sport Relief. Time out here! Is that anything to be proud of?
I don't object to charities using hard-hitting tactics (unless they're advertizing taxis that is ) but let's think about this for a minute. Lot's of people make lots of noise about the need to shield young children from both the horrors of war and the joys of sex. That's why we have a watershed on TV and ratings on movies.
If Sport Relief had been a movie with some fictitious plot in which huge numbers of children died, it's a pretty fair bet that it wouldn't have been a U. It's also a pretty fair bet that the presenter person on the radio would have been complaining in no uncertain terms - and quite right too.
Rant over.
I don't object to charities using hard-hitting tactics (unless they're advertizing taxis that is ) but let's think about this for a minute. Lot's of people make lots of noise about the need to shield young children from both the horrors of war and the joys of sex. That's why we have a watershed on TV and ratings on movies.
If Sport Relief had been a movie with some fictitious plot in which huge numbers of children died, it's a pretty fair bet that it wouldn't have been a U. It's also a pretty fair bet that the presenter person on the radio would have been complaining in no uncertain terms - and quite right too.
Rant over.