Of course, it might be a marketing ploy intended to whip up public interest, like when they pretended they were going to discontinue Heinz Salad Cream (vile stuff).
Earl of Kent ...he was a regal rebrobate who liked to drink an play cards , during one marathon game he told his man servant to stick some food in between two loaves an thats how the sandwich was borne ...
JohnD
Ive been onto my MP an have sent him a letter , Im getting quite good at complaining ,my missus calls me meldrew ,lol
Sandwich, "Kent" England UK: The Origin of the Sandwich
John Montagu ....It is said that in approx.1762, he asked for meat to be served between slices of bread, to avoid interrupting a gambling game. This story may have been rumour or adverse propoganda, put about by his rivals.