Is it a fair point to make that although I know advertising funds the forum, the ads which google puts there are normally American which are of no use to a majority of forum members. I notice the endless pool one is British, do the admin actively seek out new advertisements like this? Also if there were something which when we pointed DIYers out of the forum DIYnot got a small fee? I can think of one firm which I can envisage will have earned a lot of money through being highlighted a lot in the electrics forum, there are probably a few in the various forums.