ta for replies everyone. Woodyoulike, you're situation is very similar to mine from an internet/ search engine site placings point of view except my site isn't getting the hits I need. Theres only two possible reasons for this (1) people that want my trade don't use search engines to find it (2) people just don't want my trade full stop. I'm in antique furniture restoration, quite specialised and certainly the demand for this sort of service has been consistently dropping off during the years I've been in it.
Regarding Yell.com, my thinking would be if people ain't googling my service in my local area, they ain't going to be using Yell.com. This is the big question. Would people consistently use Yell.com but not a search engine to search for a tradesman. Chatting with someone today, they told me they'd never Google as you get so much rubbish come up whereas Yell.com, you're straight in to hard relevant info. Yellow pages seem to be for OAPs and alot of people can't be bothered to even open the book IMHO
Regarding Yell.com, my thinking would be if people ain't googling my service in my local area, they ain't going to be using Yell.com. This is the big question. Would people consistently use Yell.com but not a search engine to search for a tradesman. Chatting with someone today, they told me they'd never Google as you get so much rubbish come up whereas Yell.com, you're straight in to hard relevant info. Yellow pages seem to be for OAPs and alot of people can't be bothered to even open the book IMHO