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On average..
More older people than younger people voted to leave
On average..
Few older people than younger people use social media
The claim:
Money spent on politics on social media is high influential
The conundrum:
If Banks' money is misspent did it do more to mal-influence the young vote or the old vote? The above being the case, you have to assume Banks' money encouraged the youth to get out and vote against what they were allegedly influenced by. Without Banks' 'investment' in politics, even fewer Youth would have got out to vote, and the Leave vote would therefore have been even larger as influenced by a larger proportion of older voters. (whom, on average, do not participate in social media therefore not influenced by investments in politics in this fashion)
Nozzle
No conundrum.
But you don't consider the effect on the ratio of young leave to remain voters. The campaign would be targeted at those which they would likely be able to influence and not a blanket target of the youth vote which you assume - you do remember the links to Cambridge Analytica?