I don't usually go to places like Tesco etc., I just visit local shops and Lidl usually, but over the years the jam choice seems to have diminished drastically. Most of these places seem to have a very limited choice of just 3 or 4. One of my favourites used to be 'bramble seedless', but I have not seen that for many years.
Lidl only seem to have a choice of strawberry, black current, or marmalade. For a while I compromised, buying their strawberry - which is good quality, though not quite to my taste. For a change, I bought the black current, no doubt equally good, I just don't like it, so in the bin it goes. Last time, I decided to try their fine cut marmalade. Since buying it, my bread consumption, in the form of toast, has quadrupled.
Lidl only seem to have a choice of strawberry, black current, or marmalade. For a while I compromised, buying their strawberry - which is good quality, though not quite to my taste. For a change, I bought the black current, no doubt equally good, I just don't like it, so in the bin it goes. Last time, I decided to try their fine cut marmalade. Since buying it, my bread consumption, in the form of toast, has quadrupled.