Well yes there is bound to be a bit of that. Despite all other considerations it is human nature that if all and sundry around you are charging £1000 an hour you would surely be very tempted to do similar (some might say daft not to) but if you live in an area where everybody charges about £100 per day then you would be inclined to charge nearer that.
Personally I never set out deliberately to charge more/less/ the same as anyone else. I sways looked at what I needed to live and then charge an amount I consider fair to myself and my customers for the work done and the way I do it. Perhaps not best business sense because I could have charged more but also I always refused to join into a race to the bottom too, that just depresses prices for everyone. Many jobs I did that competing prices were lower or higher than my own but success rate of turning estimates to invoices was about 70% or over. Because they wanted me on many cases rather than someone else.
I have a friend who charges less than me, gets near 100% of his work, often working 7 days a week yet earning less than me. I think his pricing is too low.
Again what is included in your our and what is done free or charged extra or whether you charge travelling time ad infinitum all play a part to get to the end price anyway.
Sometimes even comparing job total price can be like comparing apples with oranges.
Demean I am right and others are wrong
It just means they are different
Personally I never set out deliberately to charge more/less/ the same as anyone else. I sways looked at what I needed to live and then charge an amount I consider fair to myself and my customers for the work done and the way I do it. Perhaps not best business sense because I could have charged more but also I always refused to join into a race to the bottom too, that just depresses prices for everyone. Many jobs I did that competing prices were lower or higher than my own but success rate of turning estimates to invoices was about 70% or over. Because they wanted me on many cases rather than someone else.
I have a friend who charges less than me, gets near 100% of his work, often working 7 days a week yet earning less than me. I think his pricing is too low.
Again what is included in your our and what is done free or charged extra or whether you charge travelling time ad infinitum all play a part to get to the end price anyway.
Sometimes even comparing job total price can be like comparing apples with oranges.
Demean I am right and others are wrong
It just means they are different