Everyone now pays the full cost of their connection. That follows from competition for electricity supply, which makes it impossible to charge a higher supply rate to offset initial connection costs.
The cheaper 12 kW supply is probably for upgrading the present low voltage connection. You will only be entitled to 12 kW, whatever size fuse you have in the supply ternination. If you take more, the voltage will probably fall below the minimum limit (221 V). If you complained, you would be charged for a connection upgrade and you'd be back to square 1.
The more expensive supply would probably pay for the present LV line to be replaced with a high voltage line and a nearby pole mounted transformer.
As storage (off peak) heating only uses electricity for 7 hours in 24, the kW rating has to be 3½ times bigger than on-peak heaters such as gel radiators. That's why the more expensive connection costs so much more. It has to be capable of supplying them.
If you were to use on-peak radiators, such as the gel radiators, you would probably be able to use them on the cheaper connection, especially if they are interlocked with the shower so that they cannot be used at the same time. The capital and maintenance costs would be far lower than a fuel fired heating system although the running costs higher. On the other hand the running cost of a fuel fired system would be lower but capital and maintenance much higher.
Which system is the lower cost? It depends on the user's cost of capital. If they have plenty of savings, spending only 'costs' the loss of interest paid on savings, i.e. the cost of capital is low, and the fuel fired heating MAY be the lower overall cost. On the other hand, if the user has to borrow money to finance capital costs, the electric gel scheme may well be cheaper overall.
Forget about storage radiators. They are clearly uneconomic because of the very high connection cost.