If your connecting up a transceiver and banging 300 watt into the aerial then clearly it must be right, but on receive only it really does not matter, aerials are very odd things at the best of times, I have spent many a happy hour building aerials loved the HB9CV and the slim jim, but this is TV, and a pair of simple resistors found in a B&Q splitter is often good enough.
I remember setting out a long wire to get BBC World Services, and had arranged a 2 meter chat with local farmer, only to find I was locked in, so used the meter and the SWR was not too bad, so used a long wire for a 2 meter chat, no way should it have worked, but it did.
So cutting a slim jim and selotape to window using 300Ω feeder is fine if it works, seem to remember around 9 inches for TV frequency. I have used a bit of 300Ω feeder with 30 watt taped to flat window to talk around the world with packet radio from Hong Kong, so if it works great.
OK if I was doing it as a job you want it to work first time so you use an active pre-amp and proper net works, but
@SUNRAY is right, try simple first.