the OP was describing something that cannot occur so you are wasting your time trying to answer.The Op said the wheels and the conveyor will be the same speed .
Why can't it happen if you hold your toy on Tesco's conveyor, the contact between the wheel and the belt will be the same speed. if you apply thrust and push the toy forwards the wheel speed will be greater.
Define speed in relation to the original question ?.
There is only one way to measure land speed.
The speed one surface moves over the other