Effectively, yes - but not just this forum. A high proportion of 'Internet resources' I use, free of charge, (including search engines) are at least partially financed by advertising revenue.Ooooh, that's another kettle of worms. Are you saying you intentionally put up with the 'annoying' adverts for fear of the forum disappearing?
I suppose that's how it starts. However, as I said, advertisers are only going to contimue to pay for adverts if they are coinfident that appreciable numbers of people are being exposed to those adverts.Doesn't it actually work the other way round in that such websites are set up to attract participants and then advertising with a view of making a profit?
I would not be surprised if they can tell, either directly themselves, or via the operator of the site. Standard website tools enable the site owner to gather a lot of information about 'visitors' - location (at least, country), operating system being used, browser being used etc. etc. In any event, what the advertisers obviously can tell (and what matters most to them) is how many people actually click on the adverts. If that falls too low (which it obviously would if most people were not even seeing the adverts), they would presumably stop paying for advertising on the site in question.Presumably an advertiser would be unlikely to do so were they aware NO one was looking but can they tell?
We're starting to see a similar issue with TV advertising. Since increasing numbers of people are using technological means of avoiding watching the 'commercial breaks', this is becoming a less effective/attractive method of advertising - so we are seeing an increasing incidence of (now legal in UK) 'product placement' within programming.
Kind Regards, John