I automatically fit an electric shower in my properties. If nothing else, as Harry says it's a plan B for hot water.
There are numerous threads on here offering conflicting advice however an electric shower IS almost instant and wasted water in minimal. For me a shower is about 2 minutes and owning a rental property with an electric shower and a combi with prepay meters it was very easy to do comparitive tests AT PREPAY PRICES with a Worcester combi. About spring last year so not current prices:
Starting electric from total cold and directing to a bucket took about 3-4 seconds to be warm enough to get under. Filling 2 buckets with water (including warming up) took 2min 15 seconds. =6p
Shower mixer tap took 30 seconds to get hot and best part of 20 seconds to set the temperature, that was a whole bucket then 2 more buckets took 1 min 40 seconds = 7p
An hour or so later did a complete repeat, gas was quicker to regulate temperature so not quite a wasted bucket full =6p, electric =7p
Another hour gas = 6p, electric = 5p. Continuing for a repeat straight away G = 4p, E= 6p.
Totals for 3 showers from cold G = 19p, E=18p. Including the 4th shower G = 23p, E = 24p.
Times for filling were not measured for subsequent tests.
What I didn't think to check was the cost of gas powered shower for 2 mins 10 sec which will have to be more than my readings for 1 min 40 sec.
The resolution on the meters is to 1p so I can't be more accurate than that and hopefully explains variations, however bear in mind the electricity cost for running the boiler is not excluded from the reading for electric shower. On no occasion did it register as a cost but of course usage was metered.
My conclusion? from cold electric makes economical sense for my ablution habits of ~2 minutes, added to that less pollution and less water consumed. Also my own usage at home is a 10.5KW heater but I don't like turning into a lobster and it is extremely rare I use it on high power so my costs will be for a lower powered device, something like 7KW possibly.
Anyone spending longer in the shower (someone on here recently mentioned 20 minutes IIRC), gas appears to be more economical, more polution and more water used.
I haven't had a bath for maybe 20 years.
Additionally I have never understood the idea of heating water then cooling it with cold water in a mixer tap... how silly to waste the gas?