Confirmation bias is a frequently applied term nowadays....and I can apply it to many customers that fall for eco systems especially when they've shelled out 1000s and the product must therefore being saving a fortune.
I also come across many customers that buy into the idea of eco products but have zero technical knowledge to assess the true efficiency/long term reliability and are nearly always looking at these options due to their own high carbon lifestyles. A customer the other day was thinking of buying an air source heat pump to replace their mains gas boiler (Greenstar Junior combi), the house is hopeless insulation wise so the COP would be hopeless....they holiday all over the globe .
I also come across many customers that buy into the idea of eco products but have zero technical knowledge to assess the true efficiency/long term reliability and are nearly always looking at these options due to their own high carbon lifestyles. A customer the other day was thinking of buying an air source heat pump to replace their mains gas boiler (Greenstar Junior combi), the house is hopeless insulation wise so the COP would be hopeless....they holiday all over the globe .