The one's I really feel sorry for are the rural unemployed. My mother used to work at a North Yorkshire CAB. She had one chap in, who was obviously struggling on JSA after he lost his Job (agriculture). In particular, he couldn't attend JC interviews as there was no bus service and he had no car, the nearest JC being about 30+ miles away, even biking would be a bit much! That coupled with no local amenities, no broadband access, shops etc meant he was in a very precarious position, even getting his JSA was a struggle, as it's paid direct into your bank account!
Don't know what happened to him but it must have been tough. Even in places where I live, which although rural is not remote, being unemployed is pretty bleak as there is absolutely bog all to do with a 5 mile walk or bike ride to the nearest town. they're are 2 pubs, but on £62.50 per week, that ain't gonna go far. I know some people seem to get huge amount of benefits, but if your a single male in a rural area, life is gonna be tough and desperately boring / depressing.
Then there is the motivation.