About 18 months ago I bought a telly for the living room. I wasn't looking to spend a lot as it's just for day-to-day viewing mostly, but I knew that I wanted Dolby Vision and a decent brand so I plumped for the Panasonic GX800. The model had just launched and the retail price at the time was £800. It's missing the 10bit 100Hz native panel and it isn't a FALD set. If I was buying today then the only choice for me besides an OLED is the 9505.
As far as I'm concerned the 9505 is a no-brainer. There isn't anything worth buying at a lower price. The 9505 is the first point where you get 100Hz and a 10bit panel and FALD. If you're solely a TV and movies person, and the room doesn't get a lot of sunlight, then the OLED make a lot of sense. Panasonic and Philips now both have 55" OLEDs at under a grand to compete with the LG B6. Although all OLEDs use LG panels, both brands have a reputation for better motion processing than LG, and so there's potentially better performance from the LG rivals.
OLED does absolute black because it's the pixels that glow. This means each pixel is its own light source rather than a smudge of backlighting. OLED doesn't get as bright as LED LCD, but with the panel being pure black against the white of anything it shows then the contrast is massive compared to LED. This shows through in all the colours; they're richer, more saturated. Just gorgeous images.
For someone with a brighter room, and who is interested in gaming as much as TV, then at under a grand the choice is the 9505 any day of the week and twice on Sundays. Even if you can afford to spend more on an LED TV, apart from size there's not really that much more in features than the 9505 already has. I'd have one in the lounge in a heart beat. If it had been available at today's price when I was buying 18 months ago, then that's what I'd be watching right now.