The Conservative party is pursuing an “ostrich strategy” on Facebook, spending almost all of its ad budget since the beginning of the year in constituencies that were once marginal but are now looking more like surefire losses, Guardian analysis shows. The strategy is known within the party as the “80/20” approach, in which it focuses all its spending on the 80 seats it came closest to losing in 2019 and the 20 seats it came closest to winning. Ad spending reports on Facebook show that these constituencies are exactly where the party is funnelling its money. More than half of the party’s spending on the social network since January has gone to its 80 tightest seats, or to seats it does not hold at all.
8-2 odds are not a good omen for success. The Tories have simply stuck their heads in a hole and hoped for the best.![Mr Green :mrgreen: :mrgreen:](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
8-2 odds are not a good omen for success. The Tories have simply stuck their heads in a hole and hoped for the best.