Well the question is why do other types of plug/sockets, for example BS546 and IEC60309 seem to do much better?I don't think there's a lot wrong with the "BS1363 plug/socket system" (the Standard), so that a lot of the issue is presumably that some of the products are not necessarily BS1363-compliant.
Is it because there is less pressure to drive costs down?
Is it because they avoid heating caused by the fuse and/or fuseholder?
Is it because the pins are bigger (15A BS546 pins are substantially bigger than BS1363 pins, but 16A IEC60309 pins are not)
Is a round pin and sleeve design fundamentally better than the rectangular pin with a clip gripping two of the four sides?
Is it some combination of the above?