Yes, Every pump of whatever make that I've come across will have its arrow pointing upwards (pump pumping upwards) with the pump head "label" etc as you would expect it, readable etc, when you take it out of the box.
The UPS3 has its cable hanging down from the left.
If you installed this pump to pump downwards then the label will be upside down and the cable will hang down from the right, it will work fine this way but looks terrible and makes changing settings difficult, all that needs to be done is to remove the 4 stud bolts holding the head to the pump and turn the pump head either 180 deg left or right and the cable will again hang down from the left with the label correctly displayed.
This pump originally was installed horizontally so the head was only turned through 90 deg so only required another 90 deg turn when installed vertically whether pumping upwards or downwards, this is my take on it. I have installed 4 or 5 Wilo Yonos Picos on Heat pac Firebird OF boilers and installed them all pumping downwards into the boiler return, I just installed them with the arrow pointing downwards and simply swung the head through 180 deg.
@ Stuck1 says "The pump flow is pointing down" which I would interpret to mean that the arrow(s), (there is one on either side of the pump BODY) are pointing (correctly) downwards but he might confirm this, once and for all.
You can see the arrow on the rightside of the pump body, below, pointing downwards.