I have the EcoTEC plus 418 and when I was buying it, I asked what the difference was between the Ecotec Plus and the Ecofit pure (which was cheaper) and I was told that the pure was just a rebadged Gloworm.
That doesn't sound right, because as I understood it, the Pure was simply a version for mounting inside a cupboard, a more basic look to the casing. They are the same boiler internally.