Just about every supermarket/store does the same nowdays so why not just go with the flow, I do - I don’t carry cards with me but I have all the cards in an app on my phone, it really isn’t a problem and takes just seconds to scan your card in store. Out of interest, whats the problem with it from your point of view?
Before, I could never be a##ed with cards and discounts, but tried it myself, just last week. Avril always uses the cards...
For a few weeks we have planned to do a Tuesday shop in Iceland, with 10% for the over 60's, but make it a bulk shop, and get the free delivery. The bulk shop, and the 10% discount went to plan, but not the free delivery. On the way in, we'd checked about it, and told the driver was off for the day, but do the shop, tell them at the till, and they will put it in storage for delivery next day. Once at the till with out bulk shop, we were told they couldn't store for delivery next day. We ended up struggling home with it on the bus, an hour's journey.
I emailed Iceland about the issue, and they are trying to sort it out at the moment.