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yep and I know that "tax paid on profits" is not a good clue of anything.
Company A revenue of £1Bn, Margin of 70%, tax paid on profit zero.
Company B revenue of £1Bn, Margin of 40%, tax paid on profit £75M
There is a long list of things company A could be doing better than Company B. For example reinvesting its profits into growth, routing profit to a low tax zone via a license fee on IP (e.g. Starbucks) . Why do you think most of Europe's high techs were HQ'd in Dublin? Hint. It's not the Guinness.
Company A revenue of £1Bn, Margin of 70%, tax paid on profit zero.
Company B revenue of £1Bn, Margin of 40%, tax paid on profit £75M
There is a long list of things company A could be doing better than Company B. For example reinvesting its profits into growth, routing profit to a low tax zone via a license fee on IP (e.g. Starbucks) . Why do you think most of Europe's high techs were HQ'd in Dublin? Hint. It's not the Guinness.